The library system is moving to a new mobile app! The current library mobile app will not be available after February. This only relates to the library’s mobile app (used on phones and tablets). You can still connect to the library through your desktop, laptop, or mobile device’s web browser at https://dalycity.bibliocommons.com/ Projected date for the new mobile app is March. We apologize for the inconvenience
ABC-CLIO Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers. What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools watch TV commercials as part of Channel One's broadcast every day. Students "read" commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this groundbreaking study, Fox explores how these commercials affect kids' thinking, language, and behavior.