Raving Fans

Raving Fans

A Revolutionary Approach to Customer Service

Book - 1993
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Baker & Taylor
The author of The One-Minute Manager shows readers how to define a vision, learn what a customer really wants, institute effective systems, and turn customers into raving (and spending) fans. 75,000 first printing. $35,000 ad/promo.

Blackwell North Amer
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.



Baker
& Taylor

Shows readers how to define a vision, learn what a customer really wants, institute effective systems, and turn customers into raving fans

Publisher: New York : Morrow, 1993
ISBN: 9780688123161
0688123163
Characteristics: xii, 137 p. ; 22 cm
Additional Contributors: Bowles, Sheldon

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