Product Strategy for High Technology Companies

Product Strategy for High Technology Companies

Accelerating your Business to Web Speed

Book - 2001
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McGraw Hill
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Publisher: New York : McGraw-Hill, c2001
Edition: 2nd ed
ISBN: 9780071362467
0071362460
Characteristics: xx, 378 p. : ill. ; 24 cm

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