Assessing the Business Environment

Assessing the Business Environment

Guidelines for Strategists

Book - 1999
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A concise but comprehensive resource on environmental assessment and its importance in the strategic planning process.
To have a sound strategy a company must be able to conduct a sound environmental assessment (EA). Executives and managers in all industries need to be able to analyze and anticipate trends in the economy as well as their industries and target markets. But guidance on effective approaches to environmental assessment is scattered among the literature on everything from economics, to marketing, general management and strategy. Meanwhile most executives are uncertain about both current and future prospects for their own commercial environment. Addressing the need for proven EA guidelines, Roney's book offers practical approaches that can help planners develop models detailing the trends, forecasts, and alternative futures which are integral to environmental assessment and thus critical to effective strategic planning.

Book News
A handbook of environmental assessment principles for managers who formulate their firms' strategies. Roney (managing principal of Commercial Planning Consultants, Dayton, Ohio) provides methodological guidelines for understanding forces in the relevant economy, industries, and markets which can influence a firm's performance potential and, therefore, shape strategic decisions. After exploring the various methodologies, he addresses forecasting methods and constraints. Annotation c. Book News, Inc., Portland, OR (

Publisher: Westport, Conn. : Quorum Books, 1999
ISBN: 9781567202359
Characteristics: xvi, 267 p. : ill. ; 24 cm


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