Don't Think of An Elephant!
Know your Values and Frame the DebateAudiobook CD - 2005
Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.
Publisher: Prince Frederick, Md. : Recorded Books, p2005
Characteristics: 4 sound discs (5 hr.) : digital ; 4 3/4 in