NorCalMod

NorCalMod

Icons of Northern California Modernism

Book - 2006
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Grand Central Pub
Many people think modernist architecture never flowered in California north of the San Fernando Valley.NorCalMod dispels that notion in a copiously illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. As a style, modernist architecture was hotly debated in its day (why create modern structures where such distinctive Victorian and Arts and Crafts buildings already existed?) pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing "Bay Region Style" would remain the area's architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.

Baker & Taylor
Complemented by more than three hundred full-color and black-and-white photographs, a visual history of modernist architecture in Northern California showcases outstanding examples of the style throughout the Bay Area and its environs, including works by Frank Lloyd Wright, Lewis Mumford, Walter Gropius, and other notable architects. 12,500 first printing.

Book News
The 300 color and black-and-white photographs in this text provide convincing evidence for Serraino's argument that modernist architecture flowered in California north of the San Fernando Valley. In addition to presenting examples, Serraino, an architect and author, describes the modernist movement as it unfolded in the Bay Area, delineating carefully the debates that surrounded its inception and its eventual decline. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Hachette Book Group
Many people think modernist architecture never flowered in California north of the San Fernando Valley. NorCalMod dispels that notion in a copiously illustrated history showcasing extraordinary examples of its proud contribution to the Bay Area and environs. As a style, modernist architecture was hotly debated in its day (why create modern structures where such distinctive Victorian and Arts and Crafts buildings already existed?) pulling heavyweights such as Frank Lloyd Wright, Lewis Mumford, and Walter Gropius into the fray. Ultimately, that existing "Bay Region Style" would remain the area's architectural hallmark, but not before hundreds of important modernist projects, many still standing yet unjustly neglected today, had been established. The remarkable photos in this book open our eyes to a long-lost chapter in the history of California architecture and make NorCalMod a volume to be enjoyed by those interested in California history and style as well as by architecture students and professionals.

Publisher: San Francisco : Chronicle Books, c2006
ISBN: 9780811843539
081184353X
Characteristics: 288 p. : ill. (some col.) ; 22 x 26 cm

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