How to Turn Everything You Know on Its Head--and Succeed Beyond your Wildest Imaginings

Book - 2008
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Baker & Taylor
Challenges conventional business practices to counsel today's companies on how to incorporate flexible, counter-intuitive decision-making practices in order to become profitable in a global economy, in a guide that cites the examples of such corporations as Google, Toyota, and Apple. 50,000 first printing.


Emphasizing flexible, counterintuitive decision making, Flip calls for a new way of doing business in an economy where conventional wisdom won't get you anywhere

"Business today requires new perspectives"—this is how Peter Sheahan, one of the youngest and fastest-rising stars on the international consulting and speaking circuit, begins this essential guidebook for succeeding in the twenty-first century. Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition, instead of running with the pack.

In Flip he uncovers what the superstars of modern business have in common: an ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. Sheahan explores six major flips:

  • Action Creates Clarity—to move forward you must act in spite of ambiguity. Your action will create the clarity you're looking for.
  • To keep pace with rising expectations, you can't just be fast, good, or cheap. Instead you must recognize that Fast, Good, Cheap: Pick Three–Then Add Something Extra has become the new standard in every industry.
  • To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.
  • To satisfy customers' needs for engagement and contact—spiritual, emotional, physical—remember that it's not just business, Business Is Personal.
  • To win mass-market success, Find It on the Fringe. The way to separate yourself from the competitive herd is to be courageous and create new market space.
  • To Get Control, Give It Up. You cannot command and control customers or the talented staff needed to reach them. Instead you must empower others to create, dream, and believe for you.

Sheahan teaches today's decision makers how to embrace change and successfully operate in an economy that runs on new ideas. Those who take on these lessons will be in position to join other "flipstars" such as Richard Branson, Google, Toyota, Rupert Murdoch, and Apple.

Stick to what you learned in business school at your peril. . . . The small-world economy calls for a new way of doing business. It calls for Flip.

Book News
Startlingly young consultant Sheahan shows how a range of business leaders have learned to manage, or better yet, drive change in a rapidly changing business environment. He asserts that action will bring clarity out of ambiguity, that managers cannot command or control customers or staff but must empower them to believe in and for them, and that to gain competitive advantage leaders have to sweat the small stuff. He also gives the inside secrets from firms and leaders who know how to "flip" at the right time with the right idea, and accept the consequences if they are "flipping" just to "flip." He provides case studies and prime examples, series of questions to ask yourself and the organization, and, to save time, notes that double as references. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

& Taylor

Offers suggestions on how to incorporate flexible, counterintuitive decision-making practices in order to become profitable in a global economy, citing the examples of such corporations as Google, Toyota, and Apple.

Publisher: New York, NY : William Morrow, c2008
Edition: 1st ed
ISBN: 9780061558955
Characteristics: 309 p. ; 24 cm


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