Content Rules

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite your Business

Book - 2011
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WILEY
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Baker & Taylor
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Baker
& Taylor

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.
The Chief Content Officers of marketingprofs.com describe the art of storytelling and the science of journalism and explain how to find an authentic “voice” so that your blog, podcast or other social media will reach the widest possible audience.

Publisher: Hoboken, N.J. : Wiley, 2011
ISBN: 9780470648285
0470648287
Characteristics: xxii, 282 p. ; 24 cm
Additional Contributors: Chapman, C. C.

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d
dkhclib66
Nov 30, 2015

I really enjoyed reading this book. The information is right on, and the implementation directions are great too. I recommend.

c
cdimov
Aug 22, 2013

Aside from being an inherently fascinating subject to a Marketer - Handley and Chapman filled the book with a good balance of statistics on Marketing on the web, provides many great use-able ideas, and includes several real world case studies at the end. Part of the challenge of Marketing on the web, is not necessarily knowing what is the correct approach. Do you give away the content, or must you always capture the requestor's vital information for a future eblast campaign. Content Rules gave me some good and balanced ideas in this regard. The answer is a bit of both. Sometimes you want to be a thought leader, and provide free content with no strings attached. Yet other times you will want to do an exchange... and better yet a growing exchange.

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