The Rise of Fashion and Lessons Learned at Bergdorf Goodman

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

Book - 2011
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Baker & Taylor
From lavish events with celebrities to the latest creative ventures of Marc Jacobs the legendary leader of fashion luxury retail, Ira Neimark, recounts through glamorous anecdotes how he and his merchandising team brought Bergdorf Goodman to its leadership position during one of the most exciting periods in fashion history. Speaking to current challenges while posing a positive approach for the future of the industry, Neimark provides valuable insights for those aspiring to succeed in luxury fashion.

Fairchild Books
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

McMillan Palgrave

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position--an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history--the late sixties through the early nineties--the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty.The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.


The legendary leader of fashion luxury retail, Ira Neimark, relays how he and his fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, and how and why Bergdorf helped build the fashion industry during the late Sixties through the early Nineties, one of the most exciting periods in fashion history.



Publisher: New York : Fairchild ; London : Bloomsbury [distributor], c2011
ISBN: 9781609013189
1609013182
Characteristics: xvii, 298 p. : ill. ; 25 cm

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