The Age of Persuasion

The Age of Persuasion

How Marketing Ate Our Culture

Book - 2009
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Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That is the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, this book provides an entertaining and eye-opening look at a world driven by marketing.
Publisher: Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009
ISBN: 9781582435800
1582435804
9781582437248
1582437246
Characteristics: xxvii, 324 p. ; 24 cm
Additional Contributors: Tennant, Mike

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WVMLStaffPicks Sep 17, 2014

The ad men behind CBC Radio’s The Art of Persuasion tell a fascinating and entertaining story of how modern marketing developed from the early players, through the era of the Mad Men of the 1960s, to the present. With insider anecdotes and examples drawn from pop culture, they probe into the day-to-day workings and ethics of the rapidly evolving world of marketing and how it is shaping our culture.

c
colincolin
Dec 30, 2011

10

p
piuyienne
Oct 20, 2010

Insightful and Witty, however, for a casual read it might be a tad too much information to take in within the library loan time.
Perhaps if it came in an audio book (akin to it's CBC "The Age of Persuasion" recognized format) I could find myself soaking in all the info readily.

Still, a wonderful book.

j
JLMason
Mar 03, 2010

It's interesting that the author states that the human voice and sound provide a superior means to communicate one's message, and that he favors radio in particular as an advertising medium. Certainly this book proves it when compared to his CBC radio program - which I'd rate 5 stars plus. The book to uses much of the same script from the radio program, but provides more detail and side stories. It's an interesting overview and history of advertising, but it's just not the same as listening to his narrative, sound effects, and clips from past ad campaigns. I sure wish he could make the shows available on podcast!

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