HBR Guide to Persuasive Presentations

HBR Guide to Persuasive Presentations

Book - 2012
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Baker & Taylor
Discusses how readers can make persuasive presentations that inspire action, engage the audience, and sell ideas.

Perseus Publishing
TAKE THE PAIN OUT OF PRESENTATIONS.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

? Win over tough crowds
? Organize a coherent narrative
? Create powerful messages and visuals
? Connect with and engage your audience
? Show people why your ideas matter to them
? Strike the right tone, in any situation

TAKE THE PAIN OUT OF PRESENTATIONS.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

  • Win over tough crowds
  • Organize a coherent narrative
  • Create powerful messages and visuals
  • Connect with and engage your audience
  • Show people why your ideas matter to them
  • Strike the right tone, in any situation



Book News
Duarte, who teaches workshops on presenting, helps those in business gain the confidence and skills needed to make persuasive presentations. She explains how to know the audience and build empathy, develop a persuasive message, use storytelling principles and structure to engage the audience, identify the best modes for communicating the message, use slides to display information, deliver the presentation, and measure and increase the impact on the audience. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Publisher: Boston, Mass. : Harvard Business Review Press, c2012
ISBN: 9781422187104
1422187101
Characteristics: xvii, 229 p.: ill. ; 23 cm

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