Driving Honda

Driving Honda

Inside the World's Most Innovative Car Company

Book - 2014
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"In recent years Toyota has received more than its fair share of attention for its "lean" manufacturing model, its sales triumphs, and its infamous recalls. But when it comes to consistent excellence, archrival Honda is more admirable, and more interesting. Award-winning journalist Jeffrey Rothfeder digs deep into Honda's culture, management, and global strategy to find what makes the company tick. He offers a behind-the-scenes look at its revolutionary factory in Lincoln, Alabama, a paradigm of Honda's unique flexible manufacturing system. At Lincoln, several different types of cars can be produced on a single assembly line any given hour, and the compact plant manufactures up to 300,000 vehicles and engines a year, making it one of the world's most productive. Drawing on access to dozens of highlevel Honda executives, Rothfeder identifies the three core principles that every Honda employee shares, and shows how the company's flexible manufacturing model, unique supply chain management techniques, and unorthodox (and contentious) daily brainstorming meetings are just a few keys to its success. Rothfeder makes a convincing case that Honda should serve as the model for a manufacturing rebirth in America"-- Provided by publisher.
" A journalist's inside look at what makes Honda the most consistently innovative and effective automaker. In recent years Toyota has received more than its fair share of attention for its "lean" manufacturing model, its sales triumphs, and its infamous recalls. But when it comes to consistent excellence, archrival Honda is more admirable, and more interesting. Award-winning journalist Jeffrey Rothfeder digs deep into Honda's culture, management, and global strategy to find what makes the company tick. He offers a behind-the-scenes look at its revolutionary factory in Lincoln, Alabama, a paradigm of Honda's unique flexible manufacturing system. At Lincoln, several different types of cars can be produced on a single assembly line any given hour, and the compact plant manufactures up to 300,000 vehicles and engines a year, making it one of the world's most productive. Drawing on access to dozens of highlevel Honda executives, Rothfeder identifies the three core principles that every Honda employee shares, and shows how the company's flexible manufacturing model, unique supply chain management techniques, and unorthodox (and contentious) daily brainstorming meetings are just a few keys to its success. Rothfeder makes a convincing case that Honda should serve as the model for a manufacturing rebirth in America. "-- Provided by publisher.
Publisher: New York, New York :, Portfolio /Penguin,, [2014]
ISBN: 9781591844730
1591844738
Characteristics: viii, 309 pages, 8 unnumbered pages of plates : illustrations ; 24 cm

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cmerrybpl
Feb 11, 2015

An interesting book but a bit to 'pro' Honda. Rothfeder describes in length Honda's search for remote factory locations in America but neglects to mention that their isolation provides protection from union attempts to organize the workers.

Ham625 Oct 29, 2014

It starts almost as a hagiography but it builds into a powerful management documentary. Well done.

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