How to Kill A Unicorn

How to Kill A Unicorn

How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market

Book - 2014
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The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Publisher: New York :, Crown Business,, [2014]
Edition: First edition
ISBN: 9780804138734
Characteristics: 289 pages, 16 unnumbered pages of plates : ilustrations (some color) ; 25 cm


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