How to Kill A Unicorn
How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to MarketBook - 2014
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Publisher: New York :, Crown Business,, 
Edition: First edition
Characteristics: 289 pages, 16 unnumbered pages of plates : ilustrations (some color) ; 25 cm