Secrets of Successful Inventing
From Concept to CommerceBook - 2015
This guide for beginning inventors is organized by chronological sequence from product development, prototyping, and patenting, through funding, manufacturing, marketing, and licensing. The 16 contributors are inventors, trainers, coaches, and consultants in marketing and public relations. The book includes an extensive resources section that offers briefly annotated web sites in categories of each chapter, in areas such as inventors’ groups, crowdfunding, packaging, manufacturing and importing, marketing, software and services, sales reps, retailers, public relations, direct response TV, and trade shows. B&w photos of inventions are included. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)
Square One Publishers
Ms. Tolchin has created an all-in-one guide that addresses the critical issues that beginning inventors might fail to even consider. From terminology to patenting, from licensing to marketing, each expert offers clear and practical advice to help inventors reach their goals. Every chapter presents the information in a sequence that will allow the beginning inventor to navigate the waters of product development. By following the steps offered and heeding the advice of these seasoned professionals, the reader will stand a better chance of avoiding pitfalls and finding success at journey’s end. Normally, novice inventors spend thousands of dollars attending lectures and workshops that they hope will prepare them for the challenges that lie ahead. In Secrets of Successful Inventing, Edith Tolchin provides a straightforward guide to the basics as well as a useful resource to take your idea to the next step.