What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New NoramalBook - 2016
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.
But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking.
First step is to toss the linear plan. Next is to strip away conventions, open your mind, and joinDisruptive Marketing on a provocative, fast-paced tour of our changing world . . .
- Where selling is dead, but ongoing conversation thrives
- Where consumers generate the best content about brands
- Where people tune out noise and listen to feelings
- Where curiosity leads the marketing team
- Where growth depends on merging analytics with boundless creativity
Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
Author Geoffrey Colon is a communications designer and social data expert at Microsoft. In this book for those in advertising, marketing, and communication, Colon sheds light on the latest trends in digital marketing and creative disruption in the anti-organization age. He advises tossing out the old models and rules of marketing and instead getting in touch with what customers are discovering in the digital world. The book includes excerpts from interviews with 25 innovators in areas such as social media management, marketing and communications, product design, and social media strategy, working at organizations including Facebook, Microsoft, Plasticity, Yammer, BuzzFeed, and Tumblr. Appendices list tools by category: apps, APIs, and other tools for distribution, making ideas shareable, and creating video and audio content. The book also lists 10 essential books to read. The author’s writing has appeared in the Wall Street Journal, Advertising Age, and the Los Angeles Times. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)