Simply Brilliant

Simply Brilliant

Powerful Techniques to Unlock your Creativity and Spark New Ideas

Book - 2017
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American Management Association

What if you could brainstorm innovative solutions to your company’s challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley’s success stories?

The truth is you can! Analytical thinkers, numbers people, non-artists—everyone can generate imaginative ideas. All it takes is letting go of the “I’m not creative” mindset and employing a proven process.

Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams:

  • Fuel creativity through tight deadlines
  • Create more ideas in brainstorming sessions
  • Radically improve products
  • Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools.

From surroundings that spur interaction to culture that promotes creativity, Simply Brilliant opens the door to imagination and limitless opportunity.

Book News
Schroeder offers a guide and source of inspiration to those wishing to tap into their creativity and harness its use it in a business career. Much of the text focuses on success stories that are one part hard work and one part thinking outside the box. There are takeaways throughout which the reader may use in their own working life. The book also discusses the working environment, coworkers as team members, and the importance of supportive leadership. The second half devotes itself to listing and explaining different innovation tools, exercises, and brain games. Annotation ©2017 Ringgold, Inc., Portland, OR (

Publisher: New York, NY :, AMACOM,, [2017]
ISBN: 9780814437193
Characteristics: x, 207 pages : illustrations ; 24 cm


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